0. Introduction
1 Creating, capturing, and delivering value with technology strategy
I. Creating value: technology, market, and organizational perspectives
2 Case: eInk
3 Case: Apple 2006 Paper 1 due
4 Industry life cycles and evolution of markets
5 Case: Novartis
6 Partnership case: Intel (A): photolithography strategy in crisis Paper 2 due
7 Organizational of innovation: structure, processes and incentives
II. Capturing value: appropriability, competition, and interdependence
8 Case: Abgenix and the XenoMouse
9 Appropriability: uniqueness and complementary assets
10 Case: Ember: developing the next ubiquitous network standard Paper 3 due
11 Open standards, increasing returns, and propriety control
12 Case: Red Hat and the Linux revolution
13 Partnership case: Google and AOL
14 Horizontal / vertical strategies and the evolution of the value chain Paragraph outlining final paper topic due
15 Case: Nokia, Apple iPhone, and Google phone
16 Strategic management of platforms and ecosystems Paper 4 due
III. Delivering value: organizational dynamics and inter-firm relationships
17 Case: we've got rhythm! Medtronic Corporation's cardiac pacemaker business
18 Case: Toyota Motor corporation: launching Prius
19 Organizational dynamics: overload, time-pacing, simple rules, and probing
20 Partnership case: Alza/Ciba (1): structuring a deal?
21 Partnership case: Alza/Ciba (2): managing the relationship, 1977-1979
IV. Practicing technology strategy
22 Case: Kodak and the digital revolution (A) Presentation slides due
23 Selected student presentations
24 Conclusions and reflections Final paper due