Lecture Notes

LEC #  TOPICS
1 Introduction (PDF)
2 Conjoint Basics (PDF)
3 Creating a Survey (PDF)
4 Cluster Analysis (PDF)
5 Segmentation and Market Structure
6 Guest Lecture: Dewey Library Staff, Secondary Research
7 John Wax Case and Factor Analysis
8 Perceptual Maps (PDF)
9 Review Case: MSA
10 Information Pump
11 Presentations
12 Presentations