Related Resources

The following websites are resources for the case discussions and simply for some fun exploration. This list also contains links to professional organizations for marketing and the various functions in marketing. Prof. Hauser has also listed some of his recent publications.

Introduction and Positioning

American Marketing Association

INFORMS Society of Marketing Science

Marketing Science Institute

Academy of Marketing Science

Marketing Virtual Library

Barco

Barco

Sony

Calyx and Corolla

Calyx and Corolla

1-800-Flowers

FTD

Product Design

Product Development Management Association

SWA

Southwest Airlines

Brita

Brita

Procter and Gamble

PUR Water Filters

Consumer

Association of Consumer Research

Marketing Research Professionals

Virtual Customer Website (with demos)

Voice of the Customer

On-line Focus Groups

Intuit

Intuit

Tivo

Tivo

Advertising

Advertising Research Foundation

Data on Television Advertising

Library of 700,000 Advertisements

Swatch

Swatch

BMW Films

BMW Films

BMW

Scion (Toyota)

Pricing

Pricing Professionals

Tweeter, Etc.

Tweeter

Best Buy

Circuit City

Editoral. "Lechmere: Joining the Ghosts of Retailers Past." Boston Business Journal, August 8, 1997. Available at the Boston Business Journal Web site (This site requires free registration to access content.).

Channels

Channels Professionals

Aravind

Aravind