Cases Generally

The projects for the course focus extensively on case studies of firms. The cases facilitate the discussion of marketing problems in real situations. You should read these cases carefully and come to class prepared to provide constructive input as the class works together to address the issues of the case. The situations in the cases are complex. It is rare that the entire class will come to a consensus because the appropriate response often depends upon which assumptions are accepted. Real learning takes place when you see how others address a problem about which you have thought carefully. The better you are prepared, the more you learn. The best way to prepare is to attempt to answer the discussion questions. These questions provide an outline of how we might proceed in class. If you can answer each question well, you will understand the basic issues of the case.


Individual Case Assignment (PDF)

Group Case Report (PDF)
Case Questions (PDF)

Final Project (PDF)