15.810 Introduction to Marketing

Spring 2005

Diagram showing product features, perceptions, preferences, advertising, availability, and choice.
The "lens" model, showing attributes relevant to designing products for customers. (Image by Prof. John Hauser.)

Course Highlights

This marketing course features a full set of lecture notes and assignments. The final project is also available in the projects section.

Course Description

This course is an introduction to the theory and application of marketing. Marketing topics covered include Customer needs, Company skills, Competition, Collaborators, and Context in marketing and product development (5C's). The course combines cases, discussions, and readings to provide a mix of integrating concepts and hands-on problem solving. 

Technical Requirements

Special software is required to use some of the files in this course: .xls.

*Some translations represent previous versions of courses.

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Prof. John Hauser

Course Meeting Times

Three sessions / week
1.5 hours / session



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