Assignments

Special software is required to use some of the files in this section: .xls.

The assignments presented here are the discussion questions for the class.  They are meant to be read through before class, to provide an understanding of the topics to be covered.


Lec # TOPICS TYPES ASSIGNMENTs
1 Marketing (4P's, 5C's)† and Positioning (Company skills) Theory (PDF)
2 Barco Projection Systems: Worldwide Niche Marketing Case (PDF)
3 The Brita Products Company Case (PDF)

(XLS)
4 Product (Designing for Customers) Theory (PDF)
5 Southwest Airlines, 1993* Case (PDF)
6 Calyx and Corolla Case (PDF)
7 Customers (Behavior, Research) Theory (PDF)
8 Snapple* Case (PDF)
9 Sony Aibo: The World's First Entertainment Robot Case (PDF)
10 Advertising (Promotion) Theory (PDF)
11 Swatch* Case (PDF)
12 BMW Films Case (PDF)
13 Pricing (Customers, Competition) Theory (PDF)
14 Tweeter, etc.* Case (PDF)
15 Distribution (Place, Collaborators) Theory (PDF)
16 Aravind Eye Hospital, Madurai, India Case (PDF)
17 Wrap up and Review (Context)

Exercise on the Practice of Marketing is due.
Theory

Practice
(PDF)

† Product, Promotion, Price, Place and Customer, Company Skills, Competition, Collaborators, Context
* Case eligible for group case write up.