15.810 Marketing Management

Fall 2004

Shopping for groceries in a Giant Supermarket in VA.

Shopping for groceries in a Giant Supermarket in VA. (Image courtesy of the U.S. Department of Agriculture.)

Course Highlights

This course features a full set of lecture notes and assignments.

Course Description

This course provides an introduction to the fundamental concepts of marketing, including a customer orientation, matched with attention to competition and core strengths. It is organized so that each class is either a lecture or a case discussion. This course is a half semester MBA course taught to students in their first semester at Sloan. Together with their other core courses, students have the option of taking this course or an introductory finance course. This course is a prerequisite for all of the advanced marketing courses.

*Some translations represent previous versions of courses.

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Prof. Duncan Simester

Course Meeting Times

Three sessions / week
1.5 hours / session



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