Readings

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LEC # TOPICS READINGS
2 Steps in Planning

Industry Value System - Risk and Reward
Amazon logo Porter, M.E. Chapter 1 in Competitive Advantage: Creating and Sustaining Superior Performance. New York, NY: The Free Press, 1985. ISBN: 0-02-925090-0.
3 Market Segmentation: How to Analyze? Amazon logo Porter, M.E. Chapter 2 and "Market Segmentation" (chapter 7). In Competitive Advantage: Creating and Sustaining Superior Performance. New York, NY: The Free Press, 1985. ISBN: 0-02-925090-0.
4 Segment Attractiveness: Where to Compete?

Generic Strategies
Amazon logo Porter, M.E. Chapter 2 and "Market Segmentation" (chapter 7). In Competitive Advantage: Creating and Sustaining Superior Performance. New York, NY: The Free Press, 1985. ISBN: 0-02-925090-0.
5 Firm Value Chain 1

What Drives a Low - Cost Strategy
Amazon logo Porter, M.E. Chapter 3 in Competitive Advantage: Creating and Sustaining Superior Performance. New York, NY: The Free Press, 1985. ISBN: 0-02-925090-0.
6 Firm Value Chain 2

What Drives a Differentiation Strategy
Amazon logo Porter, M.E. Chapter 4 and Chapter 5 in Competitive Advantage: Creating and Sustaining Superior Performance. New York, NY: The Free Press, 1985. ISBN: 0-02-925090-0.
7 Issues in Vertical Integration: How Much Risk Do You Want? Amazon logo Porter, M.E. "Vertical Integration" (chapter 14). In Competitive Strategy. Simon & Schuster, 1998. ISBN: 0-684-84148-7.
8 Changing the Game: How Information Gives You Competitive Advantage

Strategy in Fragmented Industries
Porter, M.E., and V.E. Millar. "How Information Gives You Competitive Advantage." Harvard Business Review (July 1985).  

Porter, M.E., and J.W. Rivkin. "Industry Transformation." Harvard Business School Note 9-701-008. 

Amazon logo Porter, M.E. "Strategy in Fragmented Industries" (Chapter 9). In Competitive Strategy. Simon & Schuster, 1998. ISBN: 0-684-84148-7.