1 Purpose of Strategic Planning

Industry Value System - Structure
2 Steps in Planning

Industry Value System - Risk and Reward
3 Market Segmentation: How to Analyze? Problem set 1 due
4 Segment Attractiveness: Where to Compete?

Generic Strategies
5 Firm Value Chain 1

What Drives a Low - Cost Strategy
Paper 1 due
6 Firm Value Chain 2

What Drives a Differentiation Strategy
7 Issues in Vertical Integration: How Much Risk Do You Want? Paper 2 due
8 Changing the Game: How Information Gives You Competitive Advantage

Strategy in Fragmented Industries
9 Strategy, Leadership, and Choices
10 Disruptive Technology, Industry Selection and Career Strategies
11 Review of Core Concepts in 1.46